Flexographic printing utilizes flexible photopolymer plates to transfer color onto continuously fed material, producing high-quality prints at high speeds.

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HOW DOES FLEXOGRAPHY WORK?

Prior to label production, custom flexible photopolymer print plates are manufactured with raised surfaces depicting the desired image, with a separate plate for each color.  These flexible plates are assembled onto rotating cylinders on the press, where ink is transferred onto the plates before transferring the image onto the label substrate.  This method of ink transfer allows for a high-quality color application, while limiting the total number of color plates possible depending on the capacity of the press.

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WHEN TO CHOOSE FLEXOGRAPHY

While the flexographic printing method requires some preparation, the actual printing process is highly automated and expeditious, making flexography an economical choice for large-quantity label production.  This printing style is compatible with a wide range of materials and ink-types, making flexography an ideal match for even the most unique label designs & applications.  Flexography is a good choice for both porous and nonporous label substrate and is compatible with a wide variety of finishing options, such as foils and varnishing.  Flexography is a good match for high volume production, complex artwork, and unique label applications. 

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WHEN TO CHOOSE DIGITAL PRINTING

The digital printing process requires minimal pre-press assembly, allowing for fast turn-around times.  As an on-demand printing solution, digital printing allows for last-minute changes and accommodates variable data items, such as sequential barcodes and consecutive numbering.  Digital printing is a good match for smaller volume production, seasonal items, complex color combinations, rush orders and customized items. 

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Read more about Digital Printing:

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